ProData Agency Portal

Programmatic advertising is sold on trust in numbers: an agency signing in wants to know where the spend went, what it bought, and whether the traffic was real — and a platform that makes that hard to read costs the company the client. This one is also white-label, so it isn't one company's dashboard but a surface several agencies put their own name on, each with their own clients underneath. That ruled out designing for a single tidy path through the product, and it meant every screen had to stay readable when a campaign runs across six channels at once.

I designed the interface and built the application's client side — layout, navigation, and the screens agencies work in day to day — in Tailwind CSS on a server-rendered stack, while the lead backend developer owned the data model and the API underneath it. Because the platform is white-label, the design had to stay neutral enough to carry another agency's branding while holding the same patterns from one screen to the next, so that nobody has to relearn the product as they move through it.